There was a time when choosing an electric fire meant making a compromise. You could have convenience, but style options were limited. You could have heat, but not the living, layered character of a real flame. You could have a practical appliance, but perhaps not a centrepiece that transformed the room.
But things have changed.
Our latest electric fire collection has been designed for homes where comfort, style, control and realism all matter. From slimline media wall fires to deep, panoramic feature fireplaces, from compact 16-inch fires to our flagship Luminosa range with Real Flame Technology, our electric fires are built to bring atmosphere back into the heart of the home, without the need for a chimney, flue or fuel storage.
In our latest Electric Fire Brochure, we showcase a complete collection of fires created for modern living, including the iRange Slimline, iRange Deep, Luminosa, Opulus, Ecoflame and electric stove options. Across the collection, you will find features such as realistic flame effects, something which has made significant steps forwards in recent years, mood lighting, tailored fuel beds, smartphone app control, useful open-window detection and of course Ecodesign compliance.
The modern electric fire has become a design icon in a home
For many homeowners, the fireplace is no longer simply a source of heat. It is the architectural focal point of the room. It frames the sofa area, completes a media wall, adds depth to a feature wall, or can create a cosy focal point in an open-plan space.
A customer may want a sleek, slimline fire beneath a TV. Another may want a deeper, more dramatic flame picture with chunky logs and a generous fuel bed. Some homes suit a wide panoramic fire, while others need a compact 16-inch model that can fit into a more traditional fireplace opening. Our range is designed to cover all of these possibilities.
The iRange Slimline models, for example, are available in a broad range of sizes, from the i560e through to the two-metre i2000e, giving homeowners the freedom to choose a fire that feels proportionate to the room. Our electric fire brochure lists i560e, i790e, i920e, i1100e, i1500e and i2000e models in the Slimline range. The largest iRange i2000e Slimline is a substantial two-metre fire, well-suited to media walls, feature walls and dividing wall installations.
Whether the room is compact, traditional, contemporary or open-plan, there is an electric fire option that can be designed around the space.
Our iRange i1800e Deep:
Flame realism: the detail that changes everything
A beautiful electric fire starts with the flame picture. It is the first thing people notice, and it’s a part they remember and talk about.
Our latest electric brochure highlights a range of flame technologies throughout the collection, including both Liveflame and Real Flame Technology. Both reflect how our electric fires have been engineered to create a more atmospheric, layered, and captivating look and feel.
In the iRange Slimline range, the Liveflame effect provides three flame colour options: warm amber, bright white, or a combination of both. Each option is available in five mood settings, allowing the user to alter the brightness and flame size to suit the room and the moment.
Our Luminosa range takes realism even further. Featuring Real Flame Technology and our Dark Screen Programme, Luminosa has been designed to create an especially sharp, vivid and luxurious flame picture. The Luminosa 150 offers our sharpest, most realistic flames, with embers, smoke in the flame effect and a pulsating log light that adds to the premium feel. The Luminosa 185, the largest fire in the flagship range, is positioned as a striking focal point with flexible installation possibilities and control via either remote or app.
For homeowners who love the look of a traditional 16-inch fire but want a more contemporary flame display, the Opulus 16″ brings our Real Flame Technology into a classic format. It is designed to fit traditional fireplaces while adding extra visual depth and a more modern flame picture.
Not every customer wants the same fire, but almost every customer wants realism. Our collection allows them to choose the style and installation format that works for their home, while still enjoying a flame effect designed to be relaxing, atmospheric and visually engaging.
Our Luminosa 110:
The fuel bed is where electric fires have leapt forward
One of the most enjoyable parts of choosing an electric fire is deciding how it should look, not just when it is switched on, but also in a room, all the time. The fuel bed plays a major role in this look. It gives the flame something to interact with. It creates depth and changes the character of the whole appliance. It’s one key design element that has made electric fires much more striking than they were just a few years ago.
Customers can tailor their fuel bed with options such as ice crystals, coal and hand-painted ceramic logs, depending on the model.
This is where design becomes personal to you. Some customers prefer the familiar warmth of logs. Others want the clean sparkle of crystals. Some want a classic coal effect, particularly in more traditional fireplace settings. Others may want a premium log set that gives the installation a more natural, hand-finished look. Whatever you want, there is an electric fire ideal for you.
The iRange Deep models bring this to life in particular. The i1000e Deep, for example, offers the standard Woodland Log Set, with optional driftwood, quartered split, Real Wood and Real Oak Premium Log Set choices. The i1500e Deep goes further with a deeper firebox, a chunkier log set and increased illumination of the fuel bed, helped by a glowing front log feature.
It is these details that turn an electric fire from an appliance into a focal point. A log set, a glowing ember bed, a darker screen, a colour-adjustable flame – all of these small choices help the fire feel as though it really belongs in the room.
Our iRange i1800e Deep (close up of fuel bed):
Slimline or deep: choosing the right fire for the room
One of the most useful ways to understand our electric fire collection is to think about room style and installation type.
iRange Slimline: ideal for sleek media walls and feature walls. The iRange Slimline collection is designed for modern installations that prefer clean lines. These fires work beautifully in media walls, feature walls and contemporary fireplace designs. With models ranging from compact to extra-wide, the Slimline range makes it easy to scale the fire to the space.
The i920e Slimline, at almost one metre wide, is a flexible option that gives a generous flame picture while still suiting a wide variety of room sizes. It includes realistic woodland logs, a seven-day timer and digital thermostatic control. At the other end of the range, the i2000e Slimline creates a much wider visual statement for larger rooms and media wall installations.
For customers who want a fireplace that feels integrated into the architecture of the room, iRange Slimline is often the natural starting point.
iRange Deep: more depth, more drama, more presence. The iRange Deep collection is for rooms where the fire needs to feel more immersive. The deeper fuel bed allows for a more substantial log display and a stronger sense of depth, making these fires ideal for feature walls, room dividers and panoramic installations.
The i1000e Deep can be installed with one, two or three sides of glass showing, making it flexible enough for different interior layouts. It also works with the C&J Smart App and optional LED mood lighting, allowing customers to control the atmosphere from their mobile device. The i2200e Deep is our largest electric fire, measuring 2.2 metres across, and is described as ideal for media walls, room dividers and feature walls.
This range is especially suited to customers who want the fire to be a genuine centrepiece rather than a background detail.
Our iRange i2200e Deep:
Control matters: from remote handsets to smart app operation
A modern fire should be easy to live with. That means control needs to be simple, intuitive and flexible.
Across our electric fire collection, control is a major theme. Thermocontrol remote operation, app control through the C&J SmartFire App, seven-day timer settings, thermostat control and open-window detection are available – model dependent. In practical terms, this allows customers to enjoy the fire in the way that suits them best. They can use the remote to adjust the flame, fuel bed, lighting and heat. They can use app control on compatible models to operate the fire from a mobile device. They can set heating periods, manage room temperature and enjoy the flame display without always using the heat.
That last point is one of the great advantages of electric fires. The flame effect can be enjoyed independently from the heater, allowing the room to feel warm and welcoming even when additional heat is not needed. It makes the fire useful far beyond the coldest days of the year.
Mood lighting: designing the whole room, not just the fireplace
An electric fire no longer needs to just warm a room. With optional mood lighting, it can influence the whole look and feel of a room. Optional LED lighting strips can be installed in a fireplace or furniture surround, with up to 4m available for iRange models. These lights can be controlled from the fire handset and offer a broad palette of colours. This is particularly effective in media walls. A soft glow around shelving, a gentle wash of light behind a recessed feature, or a colour that complements the fuel bed can make the whole installation feel more considered.
Customers can match the lighting to the flame, contrast it with the fuel bed, or choose a changing colour cycle for a more dynamic effect.
Used well, mood lighting does more than decorate. It changes how a room feels.
Why our electric fires are suited to today’s homes
Our latest electric fires reflect how people use their living spaces today.
Homes are more flexible than ever. Living rooms double as cinema rooms. Kitchens open into dining spaces. Feature walls are designed around televisions, shelving and lighting. Customers want a fireplace that works with this style of living, not against it.
Our electric fires offer:
a. Flexible installation options for media walls, feature walls, suites, traditional openings and room dividers.
b. Realistic flame effects across different technologies and product ranges.
c. Choice of fuel beds, including logs, crystals, coal and premium log sets.
d. Remote and app control on compatible models.
e. Flame-only operation for year-round ambience.
f. Thermostatic control, seven-day timers and open-window detection.
g. Mood lighting options for a more complete room design.
h. Compact, medium, wide and extra-wide models to suit different room sizes.
The collection is wide because we understand homes and customers are all different. The aim is not to offer a single electric to everyone. It is to help every customer find the right fire for their space.
Bringing the fireplace back to the centre of the home
The best electric fires do something special. They draw people in. They soften a room. They make evenings feel slower, warmer and more relaxed.
That is what our electric fires are designed to do.
Whether it is the slim architectural elegance of the iRange Slimline, the deeper and more immersive presence of the iRange Deep, the premium realism of Luminosa, the classic proportions of Opulus, or the versatile appeal of Ecoflame, our collection gives customers a way to bring character and comfort into the home with modern convenience.
Electric fires have moved far beyond simple practicality. Today, they can be dramatic, subtle, traditional, contemporary, colourful, realistic, compact or panoramic. They can sit beneath a television, glow inside a classic fireplace surround, divide an open-plan room or become the centrepiece of a luxury media wall.
Most importantly, they can make a house feel more like home.
At Charlton & Jenrick, we are proud to offer electric fires that combine design, technology and everyday usability. Our range has been created to help customers enjoy the beauty of flame, the comfort of controllable heat and the confidence of choosing a product from a company with decades of experience.
For anyone planning a new fireplace, redesigning a living room, or looking for a more flexible way to add warmth and atmosphere, our electric fire collection is the perfect place to begin.
