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Modern electric fires, like the iRange 1500e Deep, have become design centrepieces in today’s homes. Gone are the days when an electric fire was merely a last-resort heater; now they are often the first choice for style-conscious buyers who want looks, easy comfort, and cutting-edge technology.
Our range of electric fires showcases this revolution, blending ultra-realistic flames with practical convenience. Whether you’re a homeowner wanting the cosy ambience of a fire without the hassle, an interior designer looking to integrate a show-stopping focal point, or a retailer seeking feature-rich products, there is an electric fire in our range to suit every need. From classic 16-inch inset fireplaces that fit into a traditional mantel to panoramic media wall installations worthy of a modern luxury apartment, each model in our lineup offers unique benefits.
16″ Inset Electric Fires
For those with a standard fireplace opening or a love of a classic hearth, our 16-inch 3D and 4D Ecoflame electric fires provide a blend of traditional styling and modern tech. These inset fires can slot into an existing 16″ hearth space, transforming it with realistic flames thanks to our 3D and 4D Ecoflame™ technology.
The result is a warm, welcoming glow that adds comforting ambience to any room, whether a period-style living room or a contemporary flat. Homeowners appreciate that these fires are extremely versatile: their low-wattage flame-effect mode means you can run flames for hours at minimal energy use, and they require nothing more than a standard electric outlet to operate. This makes them viable in apartments, townhouses without chimneys, or any remote location where gas or wood fires aren’t feasible.
Below is our 16″ 4D Ecoflame fire:
Customisation is a big plus in the 16″ Ecoflame range. You can mix and match different frets and trims to suit your décor, whether you prefer an elegant brass frame or a sleek chrome look. The fires come with various fuel bed options, from classic coal or log beds to contemporary crystals. Despite their compact size, the flame picture is impressively deep and realistic.
In the 4D Ecoflame models, a special reflective system makes the flames appear to emerge from the heart of the fuel bed (between the logs or coals) for added realism. It’s a popular choice for people who want the charm of a fireplace without the complications of gas, truly “plug-and-play” hearth glamour. Our range keeps innovating in this category: our latest Opulus 16″ electric fire, pictured below, brings next-generation flame technology into a compact 16″ format.
The Opulus offers the ultimate realistic flame, complete with glowing log embers and pulsating wood lights for depth, all within a standard fireplace opening. This dedication to advancing flame effects ensures even the most traditional-sized electric fire in the range delivers a mesmerising, lifelike glow.
Our Opulus 16″ Fire:
Expanding the View: 16″/22″ 4D Ecoflame Series:
Not every fireplace opening is created equal, which is why we have developed the 16″/22″ 4D Ecoflame electric fire, a clever hybrid design that offers a larger viewing area without requiring structural changes. This model is essentially a wide 22-inch electric fire engineered to also fit in a standard 16″ hearth opening. The result is a panoramic flame effect that stretches almost edge-to-edge, giving your room an eye-catching centrepiece. For homeowners upgrading an existing fireplace, it’s an easy way to get a larger, more immersive fire without rebuilding the surround.
The Ultimate in Personalisation
Technically, the 16/22 4D Ecoflame offers the same ultra-realistic flame technology as its 16″ cousin, you get three flame colour options and four “mood” settings that adjust flame brightness and height. The flames, enhanced by our reflection technique, dance from the middle of a glowing fuel bed for authentic depth. What sets this model apart is how much you can personalise the visuals. It comes standard with a complete kit of fuel bed media: realistic logs, classic coal, sparkling ice crystals, plus small and large glowing embers.
You can arrange and swap these as you desire, tailoring the look from traditional to modern. Additionally, an optional LED fascia light system lines the interior edges of the fire’s trim, washing the fireplace wall with ambient light. These LED accent lights offer 13 colours and 4 mood settings (independent of the flame colours) to create a halo effect around the fire opening. Discover more about mood lighting here.
Imagine a soft purple backlight for a party vibe, or a warm amber glow to match the flames during a quiet evening. The fireplace becomes a year-round design feature, even when heat isn’t needed. With its flexible installation and dynamic visuals, the 16″/22″ Ecoflame is a dream for interior designers aiming to maximise impact in a confined space, and a hit with homeowners who want a bit of “wow” factor in their existing fireplace.
Electric Stoves – Timeless Charm:
Many of today’s homes are so well-insulated that a high-output wood or gas stove isn’t always necessary, and in some spaces, installing a flue or chimney for a stove simply isn’t possible. This is where our electric stoves come in. They deliver the look and feel of a classic wood-burning stove without excess heat or installation considerations. These electric stoves are the perfect solution for anyone who loves the idea of a stove glowing in the corner of the room but wants a cleaner, easier, and more flexible alternative. They provide cosy ambience on demand: if you want the visual warmth of a stove’s flickering fire on a mild evening, just turn on the flame effect (with or without heat) and enjoy.
Tracery, Alcaston or Square?
Our electric stove range combines our proven 3D Ecoflame™ technology, borrowed from the 16″ fire range, with the sturdy construction of a traditional stove body. There are three distinct models, each with a different door design to suit different tastes: one features a decorative Tracery lattice (below) for a period cottage feel, another has a gently Curved door for a classic look (the Alcaston), and the third offers a clean Square door for a more contemporary style.
Our 3D Ecoflame electric stove with a tracery lattice design:
Each version shares the same fire internals, a remarkably realistic flame effect that rises from a loose log fuel bed inside the stove, complete with glowing LED embers, but the outward aesthetics vary, giving interior designers and homeowners plenty of choice to match their décor. You can even enhance them by adding an optional log store base and decorative flue pipe: this lifts the stove and creates the illusion of a real wood stove installation, adding height and authenticity to the setup.
High-tech with an old-world appearance
Don’t be fooled by the old-world appearance; these stoves are high-tech heaters under the skin. A handheld remote control comes standard, allowing you to adjust the flame effect, set a timer, and even regulate the temperature via a built-in thermostat. They offer two generous heat settings (1kW or 2kW), which is plenty to warm up a snug living room or to take the chill off a bedroom. And if the room is already warm enough, you can enjoy the flames without any heat at all, just for atmosphere.
iRange Deep: Panoramic Fires for Media Walls:
One of the most popular trends in interior design right now is the media wall, a custom wall that houses a widescreen TV above a sleek linear fireplace. Our iRange Deep electric fires are purpose-built for this trend, offering expansive flame views and versatile installation options to create jaw-dropping feature walls. The iRange Deep series comes in a wide range of sizes, from approximately 750mm up to a stunning 2200mm in width, ensuring there’s a model to suit almost any space.
These fires are also amazingly adaptable in how they can be installed: you can choose to expose the glass on just the front, one-sided, for a traditional inset look, on two sides, as a corner installation, or on three sides, for a contemporary three-sided bay fireplace that offers a 180° view of the flames This flexibility lets designers integrate the fire into all sorts of layouts, imagine a room divider with a see-through fire, or a peninsula media wall that separates living and dining areas with flames visible from both sides. The iRange Deep makes it possible.
Our iRange 1800e Deep:
Beyond their grand physical presence, iRange Deep fires are packed with technology to let users tailor the ambience. Exclusive to this range is a three-colour flame system: at the touch of a button, the flame can shift from a warm amber glow to a cool white flame, or even a mix of both for a unique visual effect. This means the fireplace can match your mood or decor, perhaps a classic orange flame for a cosy movie night, or an icy blue-white flame for a chic modern vibe.
Colour Options
Additionally, these fires feature an ambilight fuel bed that can glow in 13 different colours of your choosing. The logs and embers on the bed can be bathed in anything from a traditional amber light, simulating a soft burning glow, to vibrant purples, blues, or greens for a creative twist. You can set a single steady colour or have the bed cycle gradually through the full spectrum for a continually evolving light show.
Surrounding the fire, optional LED strip lighting, up to 4 meters, can be installed and plugged directly into the fire unit, allowing the entire fireplace recess or wall to be mood-lit in sync with the fire. This is ideal for back-lighting a recess, underlighting a floating shelf, or any feature around the fire, all controlled by the same remote. The design possibilities are virtually endless, and interior designers love how this range empowers them to create immersive, personalised focal points.
Minimising Waste
Despite their focus on visuals, iRange Deep fires are also fully functional heaters and smart appliances. They are Ecodesign-compliant and include intelligent features to minimise waste. For instance, you can program the built-in 7-day timer to heat the room on your schedule. A precise electronic thermostat allows you to set your desired temperature, and the fire will automatically cycle the heating on/off to maintain comfort, even automatically shutting off if it detects a sudden drop in room temperature, such as when a window is opened, to avoid wasting energy. All these settings. flame colour, brightness, fuel bed hue, accent lighting, heat output, and timers are easily adjusted from a remote handset.
iRange Slimline: Smart Design for Shallow Spaces:
Not every home can accommodate a deep fireplace, and that’s where the iRange Slimline comes into play. These electric fires offer many of the same high-end features as the Deep range, but in a slimmer profile that requires less recess depth. Designed for one-sided installations, the Slimline fires are perfect for fitting into a standard wall or a mantelpiece enclosure, making them ideal for “hole-in-the-wall” style fireplaces or for upgrading old inset fire cavities with a modern look. The slimmer footprint doesn’t mean skimping on visuals or tech, however. In fact, the iRange Slimline introduces some innovations of its own, including the new Smart App control. Using this app, homeowners can control every aspect of the fire from their mobile device, from flame effects to heating schedule, and even activate optional crackling log sound effects for an added layer of realism.
Setting the perfect mood
In terms of flame effects, the Slimline models are just as impressive as their Deep counterparts. They feature an exciting LiveFlame display with three flame colour choices, each adjustable through five levels of brightness and height. This fine gradation allows for very precise ambience control; you might choose a low, dim flame for a romantic low-light setting or a bright, tall flame for lively gatherings. The fuel bed beneath the flames uses a realistic woodland log set (each log carefully moulded and painted, with a mix of sizes and colours to mimic natural logs), and it glows with Ambilight illumination in nine distinct colours. Four mood settings alter the intensity and flicker of this bed glow, and you can also set it to smoothly transition through all the hues in sequence, a mesmerising effect if you’re in the mood for something dynamic.
Our iRange 920e Slimline:
Like the Deep range, the Slimline supports optional LED strip lighting around the fire opening, offering a palette of 13 colours that can complement or match the flame and ember bed lighting. All of these effects are accessible via remote control, and uniquely via the smartphone app, meaning you have complete control at your fingertips.
Despite a slimmer form, these fires are capable heaters and are engineered for efficiency. Each Slimline fire has a maximum 1.5 kW heat output, which is 100% efficient at the point of use. The heat is thermostat-regulated and works in tandem with a 7-day programmable timer, so you can let the fire manage the room’s comfort automatically. For example, set your desired temperature and the fire will intelligently cycle its two heat levels to maintain warmth, switching off temporarily if the target is exceeded, all without user intervention.
Flexibility built around you
They also incorporate open-window detection as required by Ecodesign standards, ensuring energy isn’t wasted if a sudden cold draft is detected. Installation flexibility is another strong point: if you don’t have the option to fully recess the fire into a wall, we can provide optional wall brackets so the unit can be hung on a wall and a fascia or enclosure built around it. This is perfect for retrofitting in apartments or on walls where creating a deep cavity isn’t feasible. Finally, every Slimline fire includes an extended warranty, up to 5 years cover, as a testament to the product’s quality and the company’s confidence in its durability. In summary, the iRange Slimline fires deliver high-impact visuals and smart functionality in a space-saving design, making premium electric fires accessible to a wider range of homes and installations.
Luminosa: The Next Generation of Real Flame Electric Fires:
If any product truly illustrates how far electric fires have advanced, it is the Luminosa electric fire range, Our newest and most innovative range, launched in late 2023. The Luminosa 150 is regarded as the ultimate “real” flame in electric fires; it’s our most realistic electric model to date. This is thanks to our Real Flame Technology™, which takes simulated fire to a whole new level. The flames not only dance and change colour, but they are also accompanied by glowing embers and even wisps of “smoke” within the flame effect, plus a pulsating log-light feature that makes the logs themselves appear to burn. In other words, Luminosa fires don’t just look like flames; they recreate the entire burning log experience in vivid detail.
The perfect illusion
The effect has to be seen to be believed: bright flickers, subtle smoke-like curls, and periodic sparks of ember light combine to deliver a cosy warmth that truly replicates the charm of a real wood fireplace. Yet it’s all an illusion; no combustion is actually happening, meaning you get the ambience without any ash, soot, or smoke.
Our Luminosa 185 electric fire:
Despite packing such a powerful visual punch, the Luminosa range maintains a super sleek slimline design that makes it easy to incorporate into modern interiors. Each model features a full-depth fuel bed, for that genuine log fire look, but with a slim firebox that can be built into standard walls. These fires are especially suited for media walls and contemporary feature installations, essentially, maximum fire effect with minimal building work. For instance, you could mount a flat-screen TV above a Luminosa electric fire and create a stunning focal point without worrying about excessive heat or a chimney breast, something that’s not possible with a real fire.
100% efficient
The Luminosa provides gentle, adjustable warmth ideal for the living space. Because it’s electric and 100% efficient at the point of use, it converts all its input power into heat for the room, with no fumes or emissions. This means you can enjoy the flames year-round, using the heat in winter and simply enjoying the visuals in summer. There’s virtually no maintenance, no logs to replace, and no glass to clean, just the occasional dusting. Installation is equally straightforward since it essentially just requires power; no gas lines or flues are needed.
Another standout feature of the Luminosa range is its embrace of smart home convenience. Each fire not only comes with a user-friendly remote control, but it also offers smartphone app integration. With the compatible app (and a home Wi-Fi connection), you can control the fireplace from anywhere, turn it on/off, adjust flame style, set the heater, schedule timers, even tweak the ember bed colours, all from your phone or tablet. Imagine being able to turn on your fireplace on the drive home so you walk into a warm, inviting glow, or to shut off the fire from your bed if you doze off while watching TV. It’s an indulgence that quickly becomes an everyday convenience. This level of control also appeals to tech-savvy homeowners and adds a layer of future-proofing for retailers to promote.
In Conclusion:
Our electric fires range covers an impressively broad spectrum, from timeless 16″ inserts and charming stoves, to versatile multi-sided fireplaces, grand statement pieces, and bleeding-edge realistic flames. Each product is backed by our decades of expertise in the fireplace industry and commitment to quality
For homeowners, this range offers the chance to enjoy a beautiful, convenient fire in virtually any setting. For interior designers, it provides an expansive toolkit of flame effects and formats to complement any design vision. And for retailers, it means being able to meet any customer’s needs, whether they want ultra-modern or classically cosy, with a technically robust, feature-rich product.
Electric fires have indeed been reimagined and elevated, and our collection demonstrates just how far this technology has come in delivering true warmth, style, and atmosphere at the heart of the home.
